From virtual fans in MLB ballparks for Fox Sports to the unique particle animation open at the Super Bowl and even Fox’s digital avatars on “Alter Ego,” Silver Spoon is at the forefront of live virtual production.

Silver Spoon brings visual effects tools often found in film production, such as motion capture and real-time animation, to broadcast.

Laura Herzing, executive producer at Silver Spoon, joins the Broadcast Exchange to talk about the merging of film and TV production techniques, the rise of extended reality storytelling and the industry-wide impact of the Unreal Engine.

She also gives us an update on some recent projects and an upcoming launch at Silver Spoon.

Watch here: